Digitronica.IT is a company founded by three members with more than thirty years of experience in Information Technology. The area where Digitronica.IT is expanding is extremely complex. We are speaking about enterprise security meaning the integration of physical security (access to sites, access to certain perimeters ...) and logical security (access to business information systems). We are not meaning Anti-Virus, but more complex applications that involve business management and staff management contemporary. Digitronica.IT offers tailored made solutions for every need, to support the Security Managers (Security Manager or Risk Manager) of the major national companies in every sector they work. After a well established and highly personalized contact with the customer, Digitronica.IT analyzes deeply company issues related to sensible data protection, staff data protection and to the protection of all the informations and the places which are at risk of intrusion. All the solutions will be developed either through a physical or a logical approach constantly interfaced each other. The physical approach means that Digitronica.IT will interact with the pre-existing security facilities, optimizing them through Digitronica.IT applications. The logical approach, instead, means that Digitronica.IT will create and develop tailor made software solutions that the customer can easily use thanks to Web technology that sets them apart.
Once the software is developed, Digitronica.IT ensures a complete post-sale service, making the customer feeling safe and then accompanied through a technology route that involves and does provide all areas of the business between them, at various levels according to their location.
在这一步中，您将看到要求您提供解决方案的品牌 Builder 相关信息。他会自我介绍 (当然是作为品牌 :) 您对品牌的了解越深入，您的作品被接受的可能性越大。
重要事项：可能出于保密原因，品牌 Builder 不愿透露自己的身份。此类 Brief 将以匿名方式发布。这种情况下，品牌 Builder 想介绍多少，就介绍多少。
“NMN -No More Nicotine- 是一个承诺能抵消吸烟对皮肤造成的损害的品牌。NMN 通过药房销售，价格定位处于中高档；该品牌主要通过专业人士推荐，没有大量的广告宣传。”
简而言之：谁是您的客户 (无论是可见还是“匿名” :)
The need now arises from a non-trivial difficulties. Digitronica.IT fails to make its work accessible and comprehensible. Fails to understand the actual current value and the actual exclusivity of what it creates.
The current image is based on the product, it is represented by a series of CDs (or how everyone focuses simply software) from here have been two main problems the first is that identification with a CD is limited to the very conception of real activity. To make you understand, is that once developed the software, Digitronica.IT, actually do not deliver a CD to the customer. Since all developed in Web technology, the use of data is available to anyone with credentials for access and an internet connection.
The second problem arose because each product was associated with a different CD, accompanied by their name and explanation, each product is thereby identified as closed and separate. Another shortcoming, since each application is actually very open and adaptable to any need, also the applications talk to each other creating a comprehensive suite of risk management throughout the enterprise in all its facets. We are therefore an extremely limited compared to the potential that is able to develop the company and its staff.
Which translates into:
- Logo restyling Digitronica.IT with proposed new pay-off
- Logo will remain virtually unchanged in color and symbol in the chart above. The payoff should be simple, intuitive, English or Italian, and make clear immediately the activity. Layout graphic restyling briefcase presentation (see appendix available after the first day of competition): even here simplicity, prevalence of white and colors that distinguish the brand Digitronica.IT
- A press campaign (a subject) that appear throughout Italy, on magazines and not with an entire page: the image will help to understand at a glance the activities Digitronica.IT, strike the eye at first sight a person tired of seeing locks, doors, cameras and badge, the copy (Italian or English) must be oriented on a consulting approach (the copy is optional). Website layout should be professional, extremely simple, transparent and easy navigation, not involving the use of Flash
- The main menu of the site will be the following: About Us, Solutions, News, Press Releases, Client Area, Contact. We ask only home layout with a presentation of the Firm, based on a consulting approach
这是品牌 Builder 要求您完成的任务。如果您不了解，那您就彻底没戏了。
“我们想让 Creator 设计一个印刷品广告宣传来增加品牌知名度。将在今春投放到全国媒体杂志上。”
Responsible for the safety of the largest Italian companies, risk managers, security experts, consultants Corporate Security. Notoriously these positions are covered by former representatives of the Police Force (Police), but ultimately these are flanked Manager trainees within the department of Information Technology, which therefore have a more technical and thorough preparation. People are extremely careful about how they propose, what they say publicly, expect much attention, confidentiality and respect by those who present themselves as partners. These are men who have around 50 years with a good general culture, who prefer the human relationship at all to build lasting partnerships.
品牌 Builder 希望您让他们高兴，并说服他们想到、感觉到或使用您的创作做某些事的人。通常您会读到他们的年龄、性别、社会阶层和行为。您在创作过程始终应把这些信息牢记在心，因为目标受众才是最终接受您作品的人。
We would like to clear to Digitronica.IT’s Target, that we create and customize applications for managing enterprise security understood as integration of physical security (access to sites, access to certain perimeters) and logical security (security of all information through the ' company in terms of access to the premises unattended or not, certain areas within the Information), the management and protection of Information Systems, using all the facilities of the company has to analysis. We would like to build confidence, reveals our expertise and reliability, we offer a consultancy service, we solve the problems encountered step by step with the customer.
品牌 Builder 想要目标受众从您的创作中，思考 / 感觉 / 有所行动的东西。
∞ 人们会想到 / 感觉到的一些事：
上面这些例子非常具体，而通常 Brief 提案是感性的。那样更好，因为可以带来灵感！
Because Digitronica.IT has extensive experience in the field, is known for its transparency and credibility and experience gained over time. Because it offers products and intuitive problem-solving that can form the basis of good business management. Because his offer is the only for completeness at the sectoral level, and research skills developed.
- Highly adaptable and flexible.
- Consultative approach to finding the best solutions that optimize the result for the client.
- High degree of assistance and ongoing support personnel.
On magazines and online on our website.
“此广告活动将于 2009 年春季投放于侧重于生活方式和健康的新西兰妇女杂志上。我们计划投资 500000 美元，可以购买大约 100 张单页。”
Digitronica.IT needs an image consistent with its values of transparency and dialogue with the customer. The report must be immediate and direct. The color preference is white, and colors that make up the mark. The type of communication must be very attractive and original both in the Copy the graphic / image. Must hit for its directness and simplicity in conveying a message rather extremely complex and articulated.
The file should be proposed. Pdf, or. Jpg.
The winner will be required graphic layout of the file format requested by the Executive journals for publication, the Executive Board of the folder, and a possible support for conversion to html file layout of the Site in vector brand accompanied by pay- off.
Enclose the logo, the emblem image advertising campaign last presentation and the old folder (we apologize, but the files will be attached after the first day of competition). Any other information can be found on our current site: www.digitronica.it
取决于 Brief 的不同，您可能会发现一些随附的文件，比如徽标、产品图片，您提交创意时使用的模板，或任何品牌想要与您分享的其他文件。所以，开始创作前先研究一下随附文件。