News

An Atlanta-based promotional agency won a new piece of international business by leveraging the power of BootB, an online pitching engine that brings together top brands with creative brains from around the planet. Studio 101 was awarded the brief by Abrau-Durso, a prestigious Russian winery, for the design of a special-edition champagne bottle that it is producing for the 2014 Winter Olympics in Sochi, Russia.

BootB today launched its print and online ad campaign based on the creative concept submitted by Naveen Iyengar of Bangalor, India. After reviewing 322 submissions from 67 countries, BootB awarded $100,000 to Iyengar for his imaginative concept, which depicts ideas being juiced from a creative brain.

Months of anticipation... debates... even Brief prolongation... and then it comes! A shock!! A match!!! A concept that we have been longing for!!!! Having looked through 322 Solutions from 67 countries BootB is happy to announce the winner of BootB Brief - Naveen Iyengar, a technological guy from Bangalor, India. Naveen believes that a person should always look for opportunities around and that is how he got to know about BootB through the Indian media. Describing his experience of working on BootB Brief as pleasure and fun, he names cartoon characters as his source of inspiration. Naveen's advice to all creativity-dependant creatures sounds like "Join BootB and let yourself go". You can learn more about Naveen here. The BootB advertising campaign integrating the winning concept of Naveen will appear in online and print media very soon. You will not have a single chance to let it pass by!

BootB celebrates the 1st winner (of $19 800 :)

This video was developed to share the best Solution to the "Auchan Anniversary Campaign" Brief with you.

It was developed by the PPM-Team headed by Alexey Smirnov from Moscow (Russia). They published the winning solution as a PDF file containing drafts of the TVC storyboard, radio copy, outdoor ad and promotional booklet.

This video is distributed for promotional purposes only (keep in touch… the real campaign will follow shortly :)

You can download the video from this page or watch it online.

The planet is really small now for creative talents: a French brand for its campaign in Italy finds the best creative concept online from a group of Russians. Their brainstorming around the kitchen table during the Christmas holidays is worth $19 800!

This result underscores the power of BootB Pitching Engine (and that revolutions are not always bloody... :)

We are happy to acknowledge that there are already more than 3000 registered Creators from the 86 countries on www.BootB.com in only 1 month of site operation. BootB welcomes every talented individual to meet the challenges of the worlds' leading Brands and present fantastic ideas on our Blackboard! Have you got your personal BootB Passport number already? You will need it to create the 1st advertising campaign for BootB (Budget = $ 100 000 :)))

BootB recognizes that we are experiencing minor teething difficulties at the moment. :(

We really appreciate your feedback. Please send us descriptions of your problems and we will do our best to react immediately! THANKS :)

 

07.01.2008
UPDATE
Technical difficulties are resolved successfully! Thank you for your prompt feedback :)

Somewhere in the 1980’s companies started using white boards instead of old blackboards in their meeting rooms. No more chalk and powder, but latest technologies, markers and clean hands.

On January 1, 2008 BootB proposed to re-introduce Blackboards. And companies reacted enthusiastically! Because it is a high-tech Blackboard that can cut company’s expenses and increase revenues. The Blackboard introduced by BootB is able to connect Brands and Creative talents from all over the planet. In just one month since the BootB launch, Brands such as Disney, Unicef, and Gancia have chosen www.BootB.com as an effective tool in their quest for Unlimited Creativity, following BootB pioneer Builders like Auchan, Ferrero, Lego and Peugeot. The BootB Blackboard is the place where Builders and Creators can 'virtually' meet by a simple mouse click. There are evident benefits for both, companies and creative talents: companies have a single marketplace for creative ideas so that they can focus efforts on their other activities and creative people don’t have to convince anybody by their credentials and can avoid long lead-times waiting for results.

Isn’t it wise to give a good old Blackboard a new try? :)

A new online marketplace for Creative ideas launches today. BootB allows anyone anywhere in the world to respond to the Creative Briefs of the major companies and to be paid professional fees for their ideas. The world’s top Brands, such as Auchan, Ferrero, Lego and Peugeot are among the first ones to publish their Creative Briefs on www.BootB.com.